The allure of whisky as an alternative lies in its ability to mature and gain complexity, making it a sought-after asset.
WHAT MAKES WHISKY
a fascinating acquisition?
Scotch whisky has grown in popularity over the years. Whisky has frequently shown exceptional price growth, outperforming many traditional assets such as stocks and bonds.
Rarity and limited availability from premium manufacturers and small-scale producers contribute to its appeal, making them highly sought after by collectors. Global demand for whisky, especially in emerging markets such as China and India, has further fuelled its market growth.
Whisky provides the benefit of diversity for banks, as it is not correlated with traditional financial markets. In addition, whisky is a physical asset and potential hedge against inflation, providing clients with tangible value. While risk and market awareness are important considerations, acquiring whisky offers the opportunity to navigate a unique and potentially rewarding strategy.
A HISTORY
spanning the centuries
Whisky has a captivating history that goes back hundreds of years. The art of distillation was introduced to Scotland around 1000 AD by traveling monks from Europe. In a land lacking grapes, the resourceful Scots turned to fermenting grains, giving birth to the production of Scotch whisky.
In 1725, after the union of England and Scotland, the malt tax was implemented. This led to the closure of many Scottish distilleries, but some resorted to operating illegally in hidden corners. During the 18th century, it is believed that nearly half of the whisky in Scotland was produced illicitly.
The whisky market faced a significant setback from 1920 to 1933 when the United States, the largest importer of Scotch whisky, enacted alcohol prohibition laws. However, in 1933, alcohol sales were allowed to resume, leading to exceptional growth in the market. Fast-forward to today, and whisky has expanded its reach to countries all around the world. At Cartwright Jenson Group, our goal is to support clients in making sounder asset acquisitions. Based in Westminster, we provide a professional service throughout London and beyond.
WHETHER YOU WANT TO EXPAND YOUR PORTFOLIO
or want to make your first acquisition,
be sure to contact our team in Westminster, London:
020 3411 8101
